Coaching — Public Procurement

Coaching services are procured in the public sector in two main contexts: in the labour market field as a measure for occupational integration (e.g. job application coaching, activation coaching), and in the organisational field as management and leadership coaching for the public service. Both segments are growing continuously, driven by skills shortages and modernisation efforts in public administration.

Typical tenders in the coaching sector

• Job application coaching and activation programmes on behalf of a job centre
• Individual coaching for returnees to work and single parents (AVGS)
• Leadership coaching for a state administration
• Integration coaching for refugees with a vocational perspective
• Start-up coaching as part of employment promotion
• Health coaching and stress management for public service employees

Relevant CPV codes

• 80570000 — Personal development training services
• 85312300 — Guidance and counselling services
• 80532000 — Management training services
• 85312310 — Guidance services

Challenges in tender discovery

Coaching is not always tendered as a stand-alone service in procurement practice but is frequently part of larger labour market programmes or HR development programmes. The terms "coaching", "counselling", "support" and "mentoring" are often used inconsistently.

In the labour market field, awards are often made via activation and placement vouchers (AVGS), which do not go through a classic procurement procedure but nevertheless represent a relevant market segment.

How BOND helps with coaching tenders

• Context detection distinguishes between labour market coaching and organisational coaching
• AVGS monitoring captures voucher-based coaching measures as well
• Term matching finds coaching services under all common designations
• Qualification filter highlights required certifications and experience evidence

Related sectors

• Labour market services
• Qualification programmes
• Professional development
• Seminars